Singapore-based pop culture marketing agency Culture Group has appointed former dentsu global CEO of content and creative Dick van Motman (pictured right) as chairman of its advisory board. In his role, van Motman will advise on market entry and development, mergers and acquisitions and executive mentorship.
He has over 30 years of experience in building brands and businesses globally, having led Dentsu Aegis Network (now known as dentsu international) as global CEO of content and creative, and chairman of Dentsu Southeast Asia. He was promoted to lead creative and content globally in March 2019 and was responsible for developing and growing the agency's creative proposition globally. Van Motman is in the process of setting up a soon-to-be announced consulting and investment group which will focus on accelerating the growth of disruptive businesses in emerging industries.
He has also worked at Ogilvy, Leo Burnett and DDB, helming leadership roles including president and CEO of DDB Group Greater China, president and CEO of China and Taiwan at DDB, and VP of multnational accounts Asia Pacific at Leo Burnett.
According to van Motman, Culture Group's combination of strategy, creativity, production and strong leadership places it in a unique position to define how brands leverage pop culture to create business success.
"In a dynamic region where demographics are skewed younger, digitally adept and in search for expression and identity, brands that are anchored in pop culture thrive commercially. Culture Group’s uncommon approach goes beyond advertising and seeks to drive brands to consciously forge a connection with the right passion point," he added. Other members of Culture Group’s Advisory Board include OgilvyEntertainment founding president Doug Scott, who is founding advisor, and Andrew Stott, founder and CEO of Stott Advisory. MARKETING-INTERACTIVE has reached out to Culture Group for additional information.
Meanwhile, Culture Group has also brought on board three senior hires for its Singapore headquarters. Marie Lee joins from dentsu to oversee insights and strategy function, while Jakeena Malli joins from MIndshare as group account director. At the same time, Angie Akaraskul joins from Brave Bison, as business director.
The agency was founded in 2016 by Michael Patent (pictured left) which aims to serve as a creative and commercial bridge between brands and pop culture in Asia. It recently tied up with Wattpad Brand Partnerships, the advertising and partnerships arm of storytelling platform Wattpad, to manage its content partnerships. Culture Group offers content-based opportunities for brands to connect with Wattpad’s Gen Z audience. These include content-driven marketing programmes in a variety of formats, including audio and video content associated with Wattpad’s stories. Wattpad Brand Partnerships has produced branded story and video content commissioned by blue-chip clients such as Unilever and Globe Telecom.
According to Patent, van Motman's "unparalleled history in the region" and commitment to developing the next generation of transformative businesses is why the team is excited to partner with him as it embarks on its next phase of growth.
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