Dettol joins Standard Chartered HK marathon as hygiene partner

 

Reckitt and its brand Dettol is joining forces for the Standard Chartered Hong Kong Marathon 2021 as the official hygiene partner. This is one of the first major mass participatory sporting event in Hong Kong since the start of the pandemic. 

Dettol will help the Standard Chartered Hong Kong Marathon implement enhanced hygiene protocols, promote health and hygiene practices, and provide hygiene products in the runner's pack for all participants. Dettol hand sanitising stations will be set up along the course and at different area during the race and Dettol surface disinfectant products will also be used to keep the public facilities clean.

"We are excited to partner with Standard Chartered Hong Kong Marathon on the return of this highly anticipated event," said Boudewijn Feith, Reckitt general manager Hong Kong/Taiwan. 

"At Reckitt, it is at the heart of our guiding principle to put consumers and people first, and we are determined to bring our purpose to life – to protect, heal and nurture, in the relentless pursuit of a cleaner, healthier world. As one of the world's most trusted disinfectant brands, through this partnership, Dettol will not only protect people's health, but also become the enabler and protector of their best moments."

"For mass participatory sporting events to relaunch, our utmost priorities are always on the safety of the public," Hong Kong Association of Athletics Affiliates added. "We are confident the partnership with Reckitt and its leading brand Dettol will bring trusted hygiene protection solutions to the race to protect people's health."

Globally, Dettol has partnered with numerous leading organisations around the world, including the English Football Association, Cricket Australia, Hilton Hotels, and British Airways, and Hong Kong Rugby Union, to deliver its brand purpose of protecting what people love — be that families, sports, or day-to-day life moments.

In June this year, Standard Chartered Bank Hong Kong hosted its “Together V-run”- a virtual run event taking place between 21 June and 11 July 2021. The brand has launched a campaign across social using video to lure in runners in Hong Kong to contribute to a set of collective goals of running miles in three weeks.

Standard Chartered turned the accumulated running miles into as much as HK$5 million donation to support employment for local fresh graduates. The scheme provided employment opportunities for youth graduates to jumpstart their creative careers. Runners who logged at least 3km of accumulated running miles during the period received an e-certificate.

Strengthen your omnichannel marketing capabilities today with MARKETING-INTERACTIVE's Omnichannel Marketing Asia on 23 November. Learn ways to build an evidence-based practice, up the ante on your strategies, and be head and shoulders above your competition. Click here to register today!

Related articles:

Standard Chartered HK hosts virtual run, aim to support fresh grad work force