Mondelez is tipped to have appointed Dentsu Mobius as the digital and social media agency across all its brands. These include Cadbury Dairy Milk, Oreo, Trident, Halls, Jacob’s and Tang.
The account spans across markets in Southeast Asia, including Hong Kong and Taiwan, Marketing understands.
The multi-million dollar account had an initial 11 agencies pitching for it and was later shortlisted to three agencies. The final stage included incumbents Dentsu Mobius along with VML Qais and Draft FCB supported by RGA.
Dentsu Mobius could not be reached at the time of writing. Mondelez could not confirm the appointment at the time of writing.
Mondelez recently appointed Tim Cofer as executive vice president and president, Asia Pacific and Eastern Europe, Middle East & Africa (EEMEA) for Mondelēz International. Cofer will be based in Singapore. The company also appointed Shanahan Chua, previously global communications capability manager of Unilever, as communications and government affairs manager for Asia Pacific.