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dentsu Malaysia CEO Dheeraj Raina exits company

dentsu Malaysia CEO Dheeraj Raina exits company

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Dheeraj Raina is vacating the role of dentsu Malaysia media CEO after over two years in the position. Raina made the announcement on his LinkedIn. During his time at dentsu, he was tasked to lead all media brands under its wing - Consider iProspect, Vizeum, Carat, dentsu X, Amplifi, Posterscope, and Amnet. 

Prior to his time at dentsu Malaysia, Raina (pictured) was with Mindshare for two years, rejoining the agency as MD in 2018. The appointment came after dentsu international's new brand evolution and simplified business model integrating key capabilities, technology, and investment functions within three lines of businesses - creative, media, and CRM.

Under Raina’s leadership, dentsu Malaysia bagged several new accounts such as Resorts World Genting, One Plus, Aeon Credit Service and others. A+M has reached out for a statement.

Most recently, dentsu also created a new cluster for Southeast Asia, appointing a team of veteran industry leaders Sanjay Bhasin, Prakash Kamdar and Bharti Agrawal to lead the fast-growing market for the network in APAC. The newly formed SEA cluster will include Malaysia, alon g with Indonesia, the Philippines, Singapore, Thailand and Vietnam.

Through the appointment, Sanjay Bhasin, CEO Myanmar, Thailand and Vietnam, dentsu, has been promoted to CEO Southeast Asia of dentsu. Meanwhile, dentsu Singapore and Indonesia CEO Prakash Kamdar is promoted to CEO of clients and solutions, Southeast Asia.

In June last year, dentsu International also named Robert Gilby as its APAC CEO. Gilby is responsible for unifying the APAC region’s 11,600 talented people in 18 markets around dentsu’s global ambition to be the most integrated network in ad land. He has over 30 years’ experience in the media and entertainment industry and has worked in Asia Pacific for over 25 years.

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