Dentsu Aegis HK names Katheryn Lui as new group head of strategy

Dentsu Aegis Network Hong Kong has appointed Katheryn Lui as its group head of strategy, a new role responsible for offering integrated solutions for clients.Following this appointment, Lui's remit has now expanded to elevating the network's strategic agenda and reformulating its planning framework and business roadmap to accelerate the network’s integration. She was previously serving as head of consulting practice for Isobar, where she was responsible for driving experience-led transformation solutions for clients.She also remains at her current position of head of consulting practice at Isobar, where she is responsible to drive experience-led transformation solutions for clients.Speaking of her appointment, Lui said, “Brands want agencies to tackle wider business challenges, and our integrated model is designed to lead the change and transformation journey with clients.""We’re a dynamic network combining the power of people and intelligence, primed to be innovative and collaborative and unified by a common vision. That vision is to deliver human-centred thinking to uncover new ways to grow, evolve and build businesses and brands," she added.Pauline Chu, CEO of Dentsu Aegis Network Hong Kong said that innovation was the answer to handling client demands and that she believed Lui's appointment will help this element of the group business grow."We are redesigning the way we work and service our clients. We already have expertise in data, creativity and technology sitting in our brands. It is our focus to further sharpen our shared capabilities and offerings, become more strategic and agile in ways we work and deliver," Chu stated.