Food delivery platform Deliveroo hit Chinese New Year with its first big corporate social responsibility (CSR) project of 2020, encouraging its Hong Kong riders and employees to donate blood.
Deliveroo worked with the Hong Kong Red Cross Blood Transfusion Service to organise a blood donation event on 22 January. 14 riders and walkers, as well as 40 Deliveroo employees, participated in the programme. Based on an internal survey, 70% of Deliveroo riders said they hadn’t volunteered in the past 12 months but were interested in volunteering if activities arranged.
“Last year we rolled out surveys for our riders to voice their ideas about CSR activities, and we appreciate the feedback we received from them. Thanks to their voice, we were able to organise this initiative and collaborate with the Hong Kong Red Cross to give back to some of Hong Kong’s most vulnerable population,” said Brian Lo, general manager of Deliveroo Hong Kong.
In 2019, Deliveroo established its sustainability and CSR team consisting of five members, responsible for the development of programmes around responsible consumption and production, zero hunger, and good health and well-being. It aims to offer eco-friendly and socially conscious projects that give back to the Hong Kong community and the world at large.
Other recent CSR activities organised by Deliveroo include a visit to the Lifelong Animal Protection Charity, where participants learned more about animal welfare, basic training skills for dogs, and helped perform simple cleaning chores in the centre.