DDB Group Hong Kong has announced the promotion of Andreas Krasser to chief executive officer.
Krasser will add his new responsibilities as CEO to those of his present role of chief strategy officer, a title he took during a management shuffle in 2018. It follows six years of being with DDB’s Hong Kong office since joining the team as an associate planning director in 2013. Prior to that, he served in the network’s office at DDB Group Korea as a lead planner.
Speaking of his promotion, Krasser said, “I am really thankful for and inspired by the trust placed in me by our global and regional leadership, and most importantly by our team and clients here in Hong Kong. I believe we have tremendous potential to do big, bold, and really powerful marketing work both locally and internationally. We have big plans and want to be the most dynamic and results-driven creative agency in Hong Kong.”
Krasser has earned a solid reputation within the company, leading strategy for such high-profile clients as McDonald’s, Hotels.com, and HKTB. He has amassed several awards for his work and is a regular speaker at industry events. During his time as chief strategy officer, he was credited with growing the agency’s regional and MNC accounts and spearheading new business growth. New clients within the last six months include Mannings, GNC, Tsingtao Beer, FANCL, New World Development’s K11 Musea development, Chow Sang Sang, and Sun Hung Kai Properties’ The Point. Marketing recognised these achievements by awarding DDB Group Hong Kong Creative Agency of the Year at the 2019 Agency of the Year awards in June.
“We’re very pleased to appoint Andreas Krasser as CEO of DDB Group Hong Kong,” said David Tang, CEO of DDB Asia. “It’s always such a joy when our top talent steps into leadership positions. Over the past six years, Andreas has certainly grown in stature and influence with clients, his team, and his work. This is a celebration of our DDB people culture. We believe in grooming entrepreneurial, talented, and big-hearted leaders.”