DBS Indonesia names Lim Chu Chong president director

DBS Indonesia has appointed Lim Chu Chong (pictured), currently chief operating officer of Institutional Banking Group (IBG), as president director of DBS Indonesia. He will be succeeding Paulus Sutisna.

According to the company, since 2015, Sutisna has expanded the Indonesia franchise and transformed it into a leading digital banking player. In particular, he oversaw the successful integration of ANZ Indonesia’s consumer and wealth business with DBS in 2018, and the launch of digibank Indonesia in 2017.

Lim has over 25 years of experience in institutional, SME and consumer banking. He is no stranger to Indonesia, having previously been commissioner of DBS Indonesia. In his current role as DBS IBG COO, he has led key business transformations. These include establishing a new customer experience office to enhance customer engagement, as well as setting up an employee experience office to improve employee experience and drive productivity.

DBS CEO Piyush Gupta said Indonesia is a key market for DBS, and under Sutisna’s

leadership, the business has not only grown but become more diversified, with good balance across the consumer/ wealth and institutional banking segments.

“In recent years, he has also brought our strong digital capabilities to bear in the market, enabling us to deliver seamless banking to clients. As a career DBS banker with deep business and market experience, I am confident that Lim will build on our strengths in Indonesia and take the business to the next level,” he said.

Earlier last month, DBS also launched a regional campaign that reflects its belief that, by behaving more like a startup, more like a techie, more like an eco-warrior, and less like a "traditional bank, it can be a bank for the times – because a post-COVID world demands for a different kind of bank. The brand campaign which comes four years after its “Live more, Bank less” positioning, builds on what DBS wants to stand for and aims to defy the status quo of what being a bank means.

The campaign, which will be rolling out across six markets in Asia, namely Singapore, China, Hong Kong, India, Indonesia and Taiwan over the next two months, showcases DBS' commitment to becoming more like a forward looking tech company offering financial services. In Indonesia, the brand also worked with creative independent agency ADNA following a pitch.

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