Data intelligence firm Dataxet bolsters regional capabilities with SEA acquisitions

Data intelligence company Dataxet has acquired Malaysia's News and Ads Monitoring (NAMA) and Indonesia's Sonar Platform, marking efforts in building its network of data intelligence capabilities across Asia. Following the acquisition, Sonar Platform's founder and CEO, Amien Krisna, will join Dataxet's executive board.

NAMA was founded in 2006 and offers a range of traditional media monitoring service with comprehensive coverage across print, broadcast and radio. NAMA also delivers customised media measurement and insights reports to global and local brands from industries such as travel, financial services and telcos.

Meanwhile, Sonar Platform was founded five years ago and comprises intelligence modules such as Sonar Analytics, Sonar Influence, as well as crisis support, audience profiling, and campaign reporting. Sonar Analytics combines social, digital and print media, as well as marketplace data sources. Sonar Influence is a social media influencer management platform covering influencer discovery, campaign management and reporting. Among its list of clients include XL Axiata, OPPO< Grab, Microsoft, Huawei, and Astra Honda Motor. Marketing has reached out to Dataxet for additional information about the acquisitions and key personnel changes.

Dataxet's CEO and co-founder, David Liu, said securing presence in keyi commercial markets across Asia is part of its plan to offer a truly "best in class" data intelligence at scale while ensuring localised expertise and context. Meanwhile, its co-founder and managing partner Jason Lee said while the pandemic has affected parts of the economy, Dataxet is not slowing down. Instead, it is looking forward to ensure that it stays ahead of what the market needs and be at the forefront of the industry in offering smart, accurate and actionable intelligence.

"Growing a diverse and creative pool of talents, starting with Sonar Platform's Krisna, along with continuous product innovation and creative collaborations, will be our key priorities as we look to grow the media and data inteligence network and capabilities," Lee added. Both Liu and Lee were previously from Isentia, helming the roles of chief executive, Asia and regional director for Southeast Asia respectively.

The acquisitions come after Dataxet recently partnered with media intelligence platform Truescope Singapore as the latter aims to expand across Asia Pacific. Dataxet will function as a holding company and focus on building a data intelligence network in Asia. Meanwhile, Truescope will be delivering the technology platform and global content relationships. Truescope's spokesperson previously declined to comment which other Asia Pacific markets the company is eyeing next.

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