Turkish advertising and brand consulting agency Dantatsu expands to Hong Kong

Turkish creative advertising and brand consulting agency Dantatsu has opened its Hong Kong office.

The latest expansion to Hong Kong showcases the agency's aim of helping Turkish and European brands to enter the Chinese market, and also offering its creativity and know-how to help Chinese and international brands expand their business overseas. It has formed a team in Hong Kong with expertise in Chinese social media platforms.

"We foresee a very strong growth in business, trade and investment between Turkey and China in the coming decades and we want to become a digital marketing and creative advertising partner for companies and brands on both sides," commented Cankat Kalyoncu, director and chief creative officer of Dantatsu. 

"Hong Kong has a very privileged position. It is not only a direct gateway to China but also a superb trade, aviation and services hub well connected with the rest of the region. In addition, the city is strategic in the Guangdong-Hong Kong-Macao Greater Bay Area, so going forward we will watch the development closely to reap any business opportunities that will arise for us in the bay area," he added.

Founded in 2012 in Turkey, Dantatsu offers marketing communications and creative strategies to a portfolio of more than 100 brands from the hospitality, food and beverage and automotive sectors. Currently, it has more than 70 design and creative professionals across three offices in Hong Kong, Istanbul and Ankara, while the Hong Kong office also takes up a core role in devising marketing strategies for Chinese clients.

"Dantatsu has made a very good decision to build a base in Hong Kong to enjoy privileged access to the Mainland market, as China's latest dual circulation development mode will see the huge growth potential of its domestic consumer market. China will continue to attract global brands that need marketing and creative consulting services such as those offered by Dantatsu," said Charles Ng, associate director-general of investment promotion at Invest Hong Kong.