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Danone Indonesia hands Wavemaker media duties

Danone Indonesia has appointed Wavemaker to handle media duties for its AQUA and specialised nutrition segments for two years, with the option to extend for another year. Brands under Danone’s specialised nutrition segment include SGM-Danone, Bebelac, and Nutrilon. The appointment covers media planning and implementation and comes after a pitch which saw incumbent Havas Media defending the account.

In a statement to Marketing Interactive, Ethan Lim, VP of Marketing for Danone AQUA, and Julie Jones, marketing director for Danone Specialised Nutrition said it was looking for a partner that could help the brand to continuously improve performance and help it be future ready in this ever changing media and engagement landscape.

“During the process, Wavemaker demonstrated their forward-thinking approach backed with strategic capabilities, cutting edge media planning tools and relevant organisation skills resulting in a great team which brought a creative mindset, as well as a clear plan to implement efficiently and effectively in order to support our growth ambitions,” Lim and Jones said.

Danone aims to inspire healthier and more sustainable eating and drinking practices, which is in line with is vision “Danone, One Planet. One Health”. According to Lim and Jones, Wavemaker is “a key partner” in helping it bring this to life in Indonesia through its brands, their initiatives and activations.

“We look forward to partnering with Wavemaker to support our vision, building a dynamic media model using data and technology to deliver the right inspiration, propositions and activities to our consumers in Indonesia, which will further strengthen our brands and their impact for a healthier future,” both Lim and Jones added.

Meanwhile, Wavemaker MD Amir Suherlan said Danone’s trust in the agency is its privilege. ‘We are delighted to win Danone media mandate. We at Wavemaker are excited and humbled at this responsibility and will do our best to make Danone win in Indonesia,” he said.

He added that in a world where market and consumer behaviour are continually disrupted, the agency is confident that its data-led consumer journey approach will help build dynamic solutions and can help propel growth for Danone brands. “This is backed by the investments we have made on the right tools, tech and an extremely talented and diversified team,” he added.

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