Danamon, Adira Finance bring integrated mobility financing to IIMS Surabaya 2026

Danamon and Adira Finance, supported by MUFG, have returned to Indonesia International Motor Show (IIMS) Surabaya 2026, reinforcing their commitment to one of Indonesia’s most important automotive markets through a range of financing, banking and lifestyle offerings.

The institutions are participating as official bank partner, official multifinance partner and official trade-in partner at the automotive exhibition, which ran from 26-31 May. Their presence marks the fifth consecutive year of collaboration at IIMS Surabaya and follows their participation at IIMS Jakarta earlier this year.

The move comes as East Java continues to play an increasingly significant role in Indonesia’s automotive sector. According to data from the Indonesian national police traffic corps, the province was home to 26.9 million registered motor vehicles as of April 2026, representing around 15.4% of the national total.

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Surabaya remains at the centre of that growth. The city’s economy is heavily supported by wholesale and retail trade as well as vehicle repair services, highlighting the close relationship between economic activity and the automotive industry. By the end of 2025, Surabaya recorded approximately 3.8 million registered vehicles, making it the largest contributor to East Java’s vehicle population. The city has also seen growing adoption of electric vehicles as sustainable mobility gains momentum.

As a major gateway connecting Java with eastern Indonesia, including Sulawesi, Bali, Nusa Tenggara and Maluku-Papua, Surabaya also occupies a strategic position within the national automotive supply chain.

Against this backdrop, Danamon, Adira Finance and MUFG are leveraging their combined strengths to provide more comprehensive automotive financing solutions. The collaboration brings together MUFG’s global network with Danamon and Adira Finance’s local reach to support evolving consumer financing needs, including demand for hybrid and electric vehicles.

“MUFG’s participation in IIMS Surabaya 2026 reflects our focus on strengthening our contribution to East Java, a region that continues to demonstrate strong economic growth, particularly in the automotive sector. Through our collaboration with Danamon and Adira Finance, we aim to support this industry ecosystem more comprehensively – not only from a financing perspective, but also by strengthening collaboration among stakeholders and fostering innovation, including initiatives that lead to more sustainable mobility solutions,” said Tadanobu Hirano, managing director and deputy head of Japanese corporate banking for MUFG Indonesia.

For Danamon, the exhibition provided an opportunity to showcase a broader range of financial and lifestyle services beyond vehicle ownership.

“Our participation in IIMS Surabaya 2026 is not merely about being present, but about how Danamon, together with Adira Finance and MUFG as one financial group, can deliver holistic financial solutions that are relevant to the needs of the community,” said Solaiman Widjaja, regional corporate officer for East Java at Danamon.

During the exhibition, Danamon offered special financing rates starting from 1.7% per annum through its KPM Prima programme, alongside a series of customer incentives. These included IDR 1 admission tickets purchased via QRIS D-Bank PRO, food and beverage cashback offers, instalment programmes, credit card promotions and exclusive parking privileges for Danamon, Adira Finance and MUFG customers.

Adira Finance, meanwhile, is focusing on improving accessibility to vehicle financing solutions through on-site approvals and trade-in programmes.

The companies said their continued participation at IIMS Surabaya has been encouraged by positive consumer response in previous years, reflected in growing visitor numbers and transaction values.

As they enter their fifth year at the exhibition, Danamon, Adira Finance and MUFG said they remain committed to supporting vehicle ownership, while contributing to the long-term growth of Indonesia’s wider automotive ecosystem.

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