Standard Chartered Bank has appointed Damien Cummings as global head of digital marketing. He will join the bank in June 2015 and will be based in Singapore, reporting directly to Sanjeeb Chaudhuri, group head of brand and chief marketing officer.
Cummings (pictured) is currently vice president and chief marketing officer at Philips ASEAN and Pacific. He has over 20 years of experience in digital and marketing transformation. He is currently responsible for brand, communications and digital marketing across Philips Consumer Lifestyle, Philips Lighting and Philips Healthcare.
Prior to joining Philips, he was the regional marketing director, digital and social media at Samsung Asia. Cummings has also worked at major global corporations in Australia and Singapore including Dell, Ogilvy, Citibank, Coca-Cola, NRMA and McKinsey & Company.
Cummings will be responsible for providing digital and mobile marketing thought leadership as well as strategy formulation and execution. He will work with business partners to achieve StanChart’s business aspirations across the bank.
Chaudhuri said this was a strategic hire for the marketing team as Cummings will be tasked to drive innovation and transformation in all aspects of digital and mobile marketing.
“I am confident that the appointment of an executive of this calibre will further strengthen the Bank’s brand and marketing leadership capabilities in the digital era,” he added.