PR Awards 2024 Hong Kong
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Looking for 'Pintrest'? These are the most commonly misspelled brand names online

Looking for 'Pintrest'? These are the most commonly misspelled brand names online

share on

Graphic design tool Canva is the most misspelled domain name, with 22.7% of searches for it being spelled incorrectly. 

The site is commonly misspelled as "", with the website garnering over 2,000 visits a month. Other common misspellings are Camva, Cnava and Canca. This is according to cloud-based website builder 

In a recent study, analysed the top 100 most popular sites in the US to uncover which are causing customers the most confusion with spelling. 

Don't miss: These are the top 10 most mentioned brands on Instagram

According to the study, Pinterest is the second most commonly misspelled domain, at 15.1%. The term ‘Pintrest’ makes up the vast majority of these mistakes, with 872,000 flawed searches made for the term every month. 

In fact, the misspelling is so common, that Pinterest have purchased the domain to redirect to their own page, and avoid any lost traffic, said the report. 

The third most commonly misspelled domain is Adobe, with 8.7% containing a typo. Capital One and Patreon follow narrowly behind, with 8.5% and 8.2% of attempted brand spellings being incorrect respectively.

Reddit and TikTok tie for sixth place and are in leading position for the most misspelled social media platforms. Both sites potentially lose up to 6.2% of their traffic to users being unfamiliar with their brands’ name. 

Rounding up the bottom three of the list are Spotify with 5.3% of incorrect spellings, Etsy (4.8%) and Quora (4.7%). 

“When you’re building your business, deciding what to call it can feel inconsequential - but an inappropriate brand name can have repercussions further down the line," said Wix in a statement. 

As such, the study added that businesses need to research their market and find terms that resonate with the target audience.

Following which, businesses are encouraged to check if the domain is available. If the domain is not available online, businesses should consider changing it. Lastly, businesses can test it out with other professionals in a field. 

Branding has never been more important - or more difficult, added the report. In fact, strong branding may make a brand recognisable amongst consumers.

In a recent study by Snipp Interactive on the most Instagrammable snacks out there, biscuit brand OREO has become the most popular snack brand on Instagram, with 9.7 million hashtags being used on the photo-sharing platform. 

Kit Kat ranks second with 3.7 million hashtags and Snickers in third with 1.7 million hashtags. This is according to a study by Snipp Interactive on the most Instagrammable snacks out there. 

Currently, OREO has 3.6 million followers on Instagram, with plenty of user-generated content. Examples of which include delicious creations such as OREO milkshakes and OREO cakes.

"The popularity of American food and snack brands is impressive. This reflects their exceptionally loyal customer base, which provides brands with fantastic engagement and reach via social media," said Atul Sabharwal, founder and CEO of Snipp Interactive.

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles:  
These are the most Instagrammable snack brands globally  
Study: 46% of Gen Zs are more interested in brands that use AI influencers  
Study: 90% in SG believe brands can make the world a better place 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window