Audio platform Clubhouse has appointed Golin at its global PR agency. In a Twitter post, Golin confirmed the news adding that Clubhouse will not need users to have an invitation to join the app.
The social app grew tremendously last year and in the past needed users to be invited to join the platforms. In May the company opened up services to Android users and according to Sensor Tower, the app had approximately 7.8 million global installs in June.
In March this year, Clubhouse named Maya Watson as head of global marketing. Watson said on LinkedIn that she is honoured and grateful to be joining "this incredible team and global community". She was previously with Netflix for four years, last helming the role of director, editorial and publishing. According to her LinkedIn, she first joined the Netflix team in 2017 as director, social media for US, Canada, Australia and New Zealand.
Watson is knowledgeable about the media and production scene, having also worked at OWN: The Oprah Winfrey Network as VP, marketing and social media for more than a year. Her appointment was announced during Clubhouse's townhall, which also involved the announcement of its first creator accelerator programme named Clubhouse Creator First to help aspiring creators on Clubhouse host conversations, build their audience, and monetise. The company will select 20 creators and applications close on 31 March.
Meanwhile, seeing Clubhouse's success, other social media platforms and audio platforms such as Facebook, Twitter and Spotify have also launched audio chat features.