Chubb Life HK sponsors Ultimate Tennis Showdown's Asia debut

Chubb Life Hong Kong is sponsoring the upcoming Ultimate Tennis Showdown (UTS) in its Asia debut, which will be held at the Kai Tak Arena of Kai Tak Sports Park from 14 to 15 October. 

UTS is an innovative tennis league founded in 2020 that blends high-octane competition with entertainment. Featuring eight top-ranked players, the event incorporates simplified scoring, adapted rules and live DJs and coaching, creating an electrifying, fan-friendly spectacle.

The Chubb UTS Hong Kong 2025 is poised to underscore Hong Kong's status as an emerging sports hub, and Chubb Life Hong Kong's commitment to bringing inspiring sporting experiences to the community.

As title sponsor, Chubb Life Hong Kong will offer exclusive experiences, including VIP tickets to the UTS All-Star Game, on-court private tennis clinics with star players, access to the Chubb Life Lounge and limited-edition merchandise, all exclusively for Chubb's community. This sponsorship also reinforces Chubb Life HK's ongoing support for tennis in Hong Kong, demonstrated by its partnership with local tennis star Coleman Wong since 2023.

Chubb Life HK will also launch an interactive game on its social media platforms, offering fans the chance to win event tickets and exclusive UTS prizes.

Belinda Au (second left), president of Chubb Life Hong Kong and head of North Asia, said, "We are proud to support the debut of the Ultimate Tennis Showdown in Asia, a partnership that extends our ongoing commitment to delivering world-class experiences that inspire and engage our local communities. The dynamic and innovative format of the UTS aligns with our mission at Chubb Life Hong Kong to provide forward-thinking solutions, making life insurance more accessible and relevant to our customers."

MARKETING-INTERACTIVE has reached out to Chubb Life HK for more information. 

Launched in 2020, UTS has captured the attention of tennis fans worldwide with its dynamic and fast-paced format. Matches are split into four eight-minute quarters, making it easy for viewers to track the time. A simple 1-2-3 scoring system and a 15-second serve clock heighten the intensity and accessibility of the game.

UTS prioritises fan involvement and entertainment, turning spectators into part of the action. Players give mid-quarter interviews shown on giant screens, fans are free to move around and cheer loudly, and live music and lighting effects contribute to an electrifying atmosphere unlike traditional tennis tournaments.

Despite its entertainment-first approach, the competition remains highly elite. As part of the Hong Kong Tennis Season and sanctioned by the Asian Tennis Federation (ATF), UTS Hong Kong will showcase eight world-class players, with more big names to be revealed soon.

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