Chick-fil-A opens first Asia outlet in Singapore

Chick-fil-A, the third-largest quick-service restaurant chain in the US, is making its Asian debut with the opening of its first franchised restaurant in Singapore at Bugis+. The outlet opens to diners on Thursday, 11 December 2025, marking the start of the company’s 10-year, US$75 million investment in the region.

Located at 201 Victoria Street, the Bugis+ restaurant will operate Monday through Saturday from 10am to 10pm, offering both dine-in and takeaway. True to Chick-fil-A tradition, it will remain closed on Sundays, a practice dating back to the chain’s founder, Truett Cathy, who wanted employees to have time to rest, worship, or spend with family.

The restaurant will serve the chain’s signature items, including the Chick-fil-A chicken sandwich, waffle potato fries, lemonade, and a variety of milkshake flavours. Local diners can also try a new spicy chili Sauce developed exclusively for Singapore, alongside the full range of signature sauces.

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Chick-fil-A is also spotlighting community engagement in its Singapore launch. The Bugis+ outlet will donate SG$25,000 to The Food Bank Singapore to celebrate its opening, with plans to contribute the same amount for each new restaurant opened in the country. Surplus food will be redistributed through the Chick-fil-A Shared Table program, which has created over 42 million meals globally.

The Singapore restaurant will be locally owned and operated by Chyn Koh, the first independent Chick-fil-A franchisee in the country. Koh, a Singaporean with over 20 years in food and beverage, will lead daily operations, oversee team member development, and manage community initiatives.

The outlet is expected to create between 60 to 80 jobs, with a focus on pathways for growth and upward mobility for staff.

“Caring for people has always been at the heart of Chick-fil-A’s purpose,” said Hugh Park, head of Asia Pacific operations at Chick-fil-A (Asia). “As we begin this next chapter in Singapore, we are honored to partner with The Food Bank Singapore to help strengthen food support for those who need it most. This partnership reflects our long-standing commitment to making a positive impact in the communities we serve.”

In tandem, Koh said, “Opening Chick-fil-A’s first restaurant in Asia is both an incredible honor and responsibility, and I am personally dedicated to leading it with heart. For me, this is more than operating a business. It’s about building a space where care is genuine, team members are supported to grow, and every guest can enjoy great food while feeling truly welcome and valued.”

Arthur Chin, executive director of The Food Bank Singapore, expressed appreciation for Chick-fil-A’s contribution, noting that partnerships such as this demonstrate how businesses and communities can work together to make a meaningful difference. He described the collaboration as the start of a long-term effort to support those in need and create lasting impact.

Ahead of its permanent entry into Singapore, Chick-fil-A tested local appetite through a pop-up activation in June 2024. Organised by Chick-fil-A Asia, the three-day experience introduced the brand to the community and gathered insights into guest preferences, serving more than 1,000 original Chick-fil-A chicken sandwiches. The event also raised SG$30,000 for Community Chest through a suggested SG$10 donation from attendees.

MARKETING-INTERACTIVE has reached out for more information. 

The Singapore launch comes amid a wave of international F&B brands entering the market. Earlier this year, Australian frozen yoghurt brand Yo-Chi made its local debut with a social-first launch designed to drive buzz and trial.

Founded in Melbourne in 2012, Yo-Chi is known for its self-serve frozen yoghurt concept centred on creativity and customisation. Its Orchard Central flagship features 10 yoghurt bases alongside fresh fruits, crunchy toppings, cakes, Singapore-exclusive jellies, popping pearls, and a Nutella fountain.

The brand leaned on short-form social content to spotlight its weight-based pricing, premium ingredients, and interactive topping bar, with more than 90 creators posting under #YoChiSG. The campaign translated online buzz into queues on opening day. Yo-Chi has since signalled plans for further Southeast Asia expansion while maintaining its focus on quality, sustainability, and community engagement.

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