CAG and STB promote Singapore from the minute tourists land

Changi Airport Group (CAG) and the Singapore Tourism Board (STB) have launched installations and visual treats across its three terminals throughout Changi Airport.

The showcases are designed to encourage visitors to explore Singapore in and beyond the airport. Iconic background options include Gardens by the Bay, Merlion Park as well as Changi Airport’s control tower and Kinetic Rain art installation.

These new showcases at Changi Airport are part of the two-year partnership between CAG and STB, aimed at boosting awareness and visitorship to Singapore and Changi Airport. The collaboration, which started in April 2015, has seen the launch of the enhanced Free Singapore Tour. To strengthen Singapore’s global branding, both organisations have also embarked on several joint marketing campaigns which include the development of a content hub on CNN and the filming of MasterChef Asia at Changi Airport.

Bernard Siew, CAG’s vice president of experience creation, said, "These new variations are designed to engage their senses and create pleasant memories of their visit to Singapore and Changi Airport. To capture greater mind share among tourists to this region, CAG and STB continue to work together to constantly refresh and promote the Singapore experience. We look forward to offering even more unique concepts to delight our travellers.”

“Changi Airport is an integral part of the Singapore experience and a perfect place for visitors to learn more about the breadth and depth of offerings they can enjoy in Singapore. We hope that these new installations will both inspire and entertain, and help to start and end a visit to Singapore in a more memorable way.  We will continue working with our industry partners to find new and innovative ways to amplify the Singapore experience,” said Jacqueline Ng, director, marketing partnerships & planning, STB.

The highlight of the new spaces is a contemporary digital wall designed to boost interaction with the use of motion-sensing technology. Located next to the Skytrain station, the LED ‘Dots Portrait Wall’ allows passengers to bring home monochromatic portraits of themselves at different spots of Singapore, without having to step out of Changi Airport. When a passenger stands in front of the wall, motion is detected and the option to take a portrait is offered. Next, the passenger picks a backdrop and the portrait is superimposed on it. The entire creation then appears on the screen in a black and white flip-dot display, which can be sent to friends and family over email.

Across the terminals within the public and transit areas, airport visitors are also treated to other photo opportunities.

Departing passengers and airport visitors can also explore lively photo spots at Changi Airport showcasing Singapore’s colourful culture and unique attractions. The photo spots come with realistic murals, complete with interactive elements such as a boat ride along the perimeter of the River Safari. The memorable Changi trishaw makes a return to Terminal 1 (T1), this time against the cultural precincts of Chinatown and Joo Chiat.