Cerebos has appointed media agency UM for its media planning and buying for a period of two years.The media buying and planning duties are for the Singapore market.Marketing understands that the account was won following a pitch and the incumbent on the account was OMD. UM Singapore declined to comment on the win. Marketing has also reached out to Cerebos for a comment.Meanwhile UM has also previously handled the Cerebos Malaysia. The account however recently shifted to Starcom MediaVest Group Malaysia following a pitch. SMG’s remit includes strategic planning for all brands under Cerebos, across the analogue and digital platforms, as well as the social management for some brands.
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.