Caterpillar names social media agency in China

Caterpillar has selected WE Communications (WE) as its partner in developing its social media programme in China.The remit comprises a mixture of content strategy, social platform management and performance analytics.In China, social platforms like WeChat and Weibo have created opportunities for global brands, like Caterpillar, to access a new customer base and create conversation around its efforts to promote sustainability. The WE team, led by Shaun Li, digital strategy manager in Beijing will help shape the brand’s digital presence in China.“Their story is a powerful one, and we look forward to helping them reach new audiences and drive productive discussion that will help their brand as well as the industry,” said David Hunt, managing director of WE China.