CarTimes refreshes logo after merger with Carsome

CarTimes Automobile has unveiled its rebranded logo,“CarTimes, Powered by Carsome” following its merger with car eCommerce platform Carsome Group, retaining its iconic cresting waves, now merged into a single point. According to CarTimes, the logo represents the seamless integration of CarTimes into Carsome and their shared vision of creating the most trusted vehicle ownership ecosystem powered by technology and data.

CarTimes founder and MD, Eddie Loo (pictured first from left), explained that the rebranding signified the growth of CarTimes to expand its resources onto the digital space with Carsome’s support. “This is an exciting period for CarTimes especially in today’s digital era. We are thankful to be able to tap onto Carsome’s digital expertise to transform the automotive ecosystem of services and expand what we have built for our customers, all to better serve their needs,” Loo said.  

In March, Carsome Group acquired a 51% stake in CarTimes Automobile after the completion of Carsome's acquisition of iCar Asia. This allows Carsome to strengthen its market presence in Singapore and leverage CarTimes’ current market leadership, as well as introduce a range of added services, from financing solutions to aftersales business. Meanwhile, CarTimes will leverage Carsome’s digital infrastructure to offer its services online, offering greater convenience for consumers.

Carsome co-founder and group CEO, Eric Cheng (pictured second from left), said both parties now want to combine their digital innovation and market stronghold to offer customers a differentiated experience – one that deepens their trust in a car eCommerce platform that offers them more choices and transparency in making a sound purchase decision. A+M has reached out to Carsome for additional information.

Carsome also recently expanded its regional headquarters in Malaysia, which signified its efforts in growing a high-skilled workforce comprised of local talents to solve customers’ pain points in the car ownership journey. It is also hiring for roles including in PR, content marketing, and trade marketing.

At the same time, the company established the Carsome Academy in Malaysia, Thailand and Indonesia and introduced the Carsome Certified Lab in Malaysia to further develop and nurture a skilled technical and vocational education and training workforce. Separately, Carsome also appointed football legend Eric Cantona as its brand ambassador, as both parties share a common drive in their relentless spirit to go above and beyond for their fans and consumers.

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