Carousell Group has launched Carousell Media Group, a full-service marketing platform that offers advertising solutions across Carousell Group’s family of brands - Carousell, Mudah.my, Cho Tot and OneKyat - in Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan and Vietnam. JJ Eastwood (pictured), formerly MD, advertising and merchant services, has been appointed to lead the new group as MD.
Eastwood has over 20 years of advertising and leadership experience in driving revenue growth. At eBay, he launched Australia's largest private programmatic marketplace back in 2012. Following eBay, he established the APAC business for adtech firm Rocket Fuel, moved on to become the CEO of HuffPost Australia and led the expansion of Rakuten Advertising's programmatic, affiliate and search businesses across Asia Pacific. MARKETING-INTERACTIVE has reached out to Carousell for additional information.
Eastwood said over 70% of its audience are 20 to 35-year-old who are generally part of a passionate community that uses Carousell. " This makes the Carousell Media Group uniquely positioned to help brands connect with and better understand the buying habits and attitudes of this highly sought-after consumer segment," he said.
While purchase intent, scale across the region and precision ad targeting are all very attractive propositions to advertisers, Eastwood said it is also on a mission to build a more socially responsible, transparent and brand-safe advertising platform.
Separately, the company rebranded two years ago, working with Superunion and 72andSunny for the new logo and visual identity. Carousell said previously that the rebrand signifies its progression and growth while putting a spotlight on its core purpose of enabling shared possibilities amongst users of the online marketplace. The company retained the link to the Kodak carousel in its new logo, as the founders were inspired by the Kodak carousel that goes round and round.
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