Canadian International School picks agency to handle search duties

International baccalaureate school, Canadian International School (CIS) Singapore, has appointed Happy Marketer as its global search engine optimisation (SEO) and search engine marketing (SEM) agency.The appointment comes following a pitch and is for a period of one year.Happy Marketer, a digital marketing agency headquartered in Singapore, will provide SEO and SEM services for CIS Singapore and globally. The agency also works with clients such as Nanyang Business School, Kaplan, and the National University of Singapore School of Computing, among others.Michelle Sharp, head of communications and marketing, Canadian International School (CIS) Singapore said that the agency was selected due to the scope of their experience and success within the education sector, and the breadth and depth of their SEM/SEO experience.Prantik Mazumdar, managing partner, Happy Marketer said, “We are confident that our digital expertise and domain knowledge will stand in good stead and help us add value and improve their visibility on search engines. We look forward to partnering with them to leverage major search engines to drive high-quality leads from international markets.”