Cafe de Coral launches new breakfast platform

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Hong Kong-based fast food chain Cafe de Coral has launched a TVC to introduce its new breakfast platform.

The TVC highlights the new breakfast platform “Feast In Every Morning” (朝朝有食晨), showcasing the restaurant's range of choices in the morning. As part of the campaign, two offerings including the chicken fillet and fish fillet were relaunched lately. The breakfast platform also promotes the new ingredient of manuka honey for the brand's chicken fillet, as well as the crispy fish fillet from New Zealand.

“We adopted a playful and vibrant art direction to bring our platform to life and create excitement in showcasing Cafe de Coral's variety of breakfast selection. This provides a refreshing take on breakfast and continues the brand’s path to rejuvenating its image,” said Jeffry Gamble, chief creative officer for dentsumcgarrybowen International.

William Tsing, marketing director of Café de Coral (Hong Kong Fast Food), said, “I would like to thank the agency for giving Cafe de Coral breakfast a vibrant marketing platform that highlights the variety of offerings and showcases the quality of different signature dishes to consumers.

“Cafe de Coral previously focused breakfast communications on value, but in fact we offer more than value - variety. We hope that our campaign brings enjoyment to all our customers and that they can find some dishes they like," he added.

Credits:

Café de Coral (Hong Kong)
Managing Director: Piony Leung
Marketing Director: William Tsing
Assistant Marketing Manager: Katherine Tong
Senior Marketing Officer: Joseph Chan

dentsumcgarrybowen International
CEO: Simone Tam
CCO: Jeffry Gamble
Senior art director: Matthew Kwok
Senior art director: Koki Takeya
Senior copywriter: Cherry Wong
Producer: Christy Leung
Integrated brand strategist: Yee Ching Wong
Group account director: Diana Tam
Senior account manager: Tim Lam
Account executive: Iris Wang