Cadbury Malaysia organised its first Joy Shop Sale. The three day extravaganza rewarded consumers with up to 70% discount and according to the company, the sale saw over 7,000 consumers from around Klang Valley, treating themselves to the broad range of treats from Cadbury Dairy Milk to Cadbury Zip.
According to Tan Chian Pang, head of Chocolate, Cadbury Malaysia, this year has been particularly tough for Malaysia and the company wanted to "rekindle moments of joy by creating a one-stop Joy Shop for consumers to purchase their favourite Cadbury chocolate."
“For us, it’s another way of bringing Joy to our consumers through our delicious chocolate. By visiting the Cadbury Joy Shop Sale, consumers were able to choose Cadbury’s delicious gifts and cross items off of their shopping checklists all at the same time," Tan added.
Earlier this year Cadbury faced a scandal where it was accused of having porcine DNA in its products.It had to recall two batches of its chocolate products which tested positive for porcine DNA by the health ministry. In an attempt to rectify its image, Cadbury Malaysia reached out to religious leaders and were taken to see Cadbury’s Halal certification process within the plant and met with Cadbury’s Internal Halal Committee and its plant manager.
(Read also:Porcine DNA crisis: Did Cadbury manage communications well?)
The company also added that the event which was held from 5th to 7th September promoted family togetherness and joyful moments which are the foundation upon which Cadbury created the nation’s first Joy Shop Sale.
"Cadbury’s journey of delivering the great taste that Malaysians have grown up with and loved for the past 40 years, along with some exciting new additions to share with friends and family, has long been the brand’s promise," said the company.