Burson-Marsteller names Antoine Calendrier as Hong Kong lead

Burson-Marsteller has appointed Antoine Calendrier as Hong Kong Market Leader and member of the Asia Pacific leadership team.

Calendrier will serve as the head of Burson-Marsteller’s Hong Kong operations, leading new business development and key client portfolios, and will report to Asia Pacific president and CEO, Terri-Helen Gaynor.

Calendrier brings both agency and client-side experience, spanning 15 years in EMEA and Asia Pacific. He started his career in Paris, France with Arjuna, followed by four years with Burson-Marsteller as a strategic communications consultant and deputy Lead of the EMEA Crisis Communications Practice.

Other work in Paris includes Havas Worldwide, where he served as Corporate Practice Lead, and LVMH Group, where he served in the global internal and external communications role of Corporate Branding Director for Hennessy.

In Asia Pacific, Calendrier expanded his international scope, spending two years with Waggener Edstrom Worldwide as Vice President, General Manager, China, and worked with globally recognised clients including Skype, Microsoft, Autodesk and Osram.

“We are thrilled to have Antoine back at Burson-Marsteller, and believe his international experience in client development, team leadership and organizational design bring a unique blend of skills that will benefit our Hong Kong clients as well as our exceptional Hong Kong team,” stated Gaynor.

“Hong Kong is the Asia Pacific headquarters to many of the world’s most recognized and influential brands, and his experience working across geographies and cultures will bring great value to his role as Hong Kong Market Leader.”