Bukalapak ties up with MoEngage to drive cross-channel user engagement

Bukalapak has partnered with customer engagement platform MoEngage to drive its cross-channel user engagement. Through the collaboration, the eCommerce company seeks to improve delivery rates and create a personalised user experience for its users across various channels.

While Bukalapak currently has more than 50 million users and processes half a million transactions daily, the company is facing low push delivery rates and engagement, said a press release. However, MoEngage’s proprietary Push Amplification technology is expected to improve the speed of its push notifications delivery and delivery rates as well as its daily active user metric through cross-channel marketing.

“Our priority at Bukalapak is in reaching our customers at the right time with the right message,” said Tushar Bhatia, AVP Growth at Bukalapak. He added that MoEngage was chosen among other global vendors due to the team’s flexibility, product depth and dedication towards customer success.

MoEngage’s platform currently also powers other digital brands in Indonesia such as Tokopedia, Traveloka, Tiket.com, Kredivo, Viu, Fave, and Hijup. “It’s very encouraging to see that industry-first innovations in the product such as Push Amplification and Dynamic Product Messaging are well-aligned with changing expectations of the rapidly expanding digital consumer base in Indonesia,” said MoEngage CEO Raviteja Dodda (pictured left).

Moving forward, MoEngage aims to share its expertise in customer engagement through marketing automation with the top consumer brands, and expand its presence in Southeast Asia “significantly” in the next few years.

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