Braun Büffel selects digital agency

Accessories brand Braun Büffel has appointed K3 Communications, a 10-month old local start-up as its digital agency.The win follows a three-way pitch and will see the Singapore-based agency working closely with the global luxury brand to set worldwide standards across its digital portfolio.Commenting on the appointment of K3 Communications, advertising & promotions manager at Braun Buffel Asia Pacific Patricia Quek said: “The team at K3 presented a digital strategy that really added value to our ongoing efforts to become a more digitally engaged brand. It was systematic yet down-to-earth, and that grounded-in-reality kind of experience was certainly something we looked for in a marketing partner."“It's hugely rewarding to have our digital capabilities recognised by a world renowned brand,” creative partner Nicholas Leong said.“It truly affirms our agency’s commitment to create work for clients that is not just effective but relevant in an increasingly connected world.”The new Braun Büffel website will be launch in 2-3 weeks' time, while the rest of the digital campaign will roll out over the next two months.In Singapore and the region, Lianbee-Jeco is the exclusive brand representative of Braun Büffel. Lianbee-Jeco is the result of a merger between two companies both with an established heritage in the retail, license and distribution of luxury goods and accessories.In addition to being the regional brand manager for Braun Büffel, Lianbee-Jeco is the also the master licensee for Renoma and licensee for Pierre Cardin (bags, wallets and leather accessories).K3 is run by Wee Kim and Nicholas Leong, two creative directors with over 40 years of combined communications experience.K3 was launched on 26 June 2013, and has since picked up the UniSim account, which it won from incumbent DDB. It offers a full range of advertising and communication services – from concept development, branding, above-the-line, interactive, collaterals, web design and PR.