Brands trendjack Mr Men and Little Miss memes on social media

The Little Miss and Mr Men meme has been making rounds on social media, with netizens changing the descriptions of the characters on social media. Mr Men and Little Miss were both originally part of  a book series created by Roger Hargreaves in 1971 and 1981 respectively. 

Each of the Mr Men and Little Miss characters are named based on their personality trait, however, netizens have put their own twist on the names, with self-deprecating humour. The trend has gone viral on platforms such as TikTok, Twitter and Instagram. Brands have also leveraged on the trend, and made their own witty captions to go along with the Little Miss and Mister Men memes. 

AIA Singapore

Warning you about the dangers of bubble tea was AIA Singapore. The brand put up a post on Facebook explaining thatdrinking too little water may lead to health problems such as headaches and the lack of energy. It also advised netizens to bring along a bottle of water in their bags or to keep one on their desks as a visual reminder.

Singapore National Water Agency, PUB



PUB also jumped on the bandwagon by releasing a series of Little Miss memes - all with the sole objective of saving water. They range from the clean Little Miss "Turn off the shower when soaping", the forgetful Little Miss "Did I forget to run off my tap" to the angry Little Miss "Why must I half-fush", the very busy Little Miss "Take Quick Showers" and the savvy Little Miss "Check for leaks and fix them fast".

Marigold HL Milk Singapore




Meanwhile, Marigold HL Milk Singapore came up with Little Miss and Mr Men memes with problems commonly associated with the lack of calcium. It also hinted at a solution to the problems - no prizes for guessing, the answer is Marigold HL Milk. 

Brands have also trendjacked other viral memes. Earlier last month, Facebook post by Travel Scotland Goals made its rounds after an image posted of the Rain Vortex at Jewel Changi Airport caught the attention of Singaporeans. The image of the beloved waterfall was captioned ‘Almondvale Shopping Centre, Livingston’ which left many Singaporean tickled, which resulted in many sharing images of the city state with labels from destinations all around the world. Brands such as Changi Airport, OCBC and Daikin Singapore jumped on the trend and gave their own spin to marketing Singapore. 

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