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SG brands trendjack Scottish tourism page for placing Jewel waterfall in wrong location

SG brands trendjack Scottish tourism page for placing Jewel waterfall in wrong location

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A Facebook post by Travel Scotland Goals is making its rounds after an image posted last month of the Rain Vortex at Jewel Changi Airport caught the attention of Singaporeans. Garnering over 8,000 likes and and 4,000, the image of the beloved waterfall was captioned ‘Almondvale Shopping Centre, Livingston’ which left many Singaporean tickled. This resulted in many sharing images of the city state with labels from destinations all around the world. Jumping on the conversation were also brands such as Changi Airport, OCBC and Daikin Singapore who also gave their own spin to marketing Singapore. 

fb post travel scotland

Changi Airport

Changi Airport uploaded a picture of the Changi Jurassic Mile and cheekily called it the ‘Jurassic World Dominion’ – the title of the latest film in the Jurassic World Trilogy. Opened to the public on Oct 11, 2020 Jurassic Mile is Singapore’s largest permanent outdoor display of life-sized dinosaurs. According to Changi Airport's website, the tallest dinosaur stands at almost 5 metres high.

changi airport

Daikin Singapore

Daikin Singapore decided to share a picture of its main office building and captioned it "Urquhart Castle, Scotland" - stealing a hot tourist spot form the country as its own. Formerly known as one of Scotland’s largest castles, the Urquhart Castle were regularly raided in the past over power struggles between the Scots and English during the Wars of Independence. The magnificent remains of Urquhart still stand today, offering visitors glimpses into medieval periods and the lives of the wealthy inhabitants.

daikin

OCBC Singapore

OCBC Singapore also jumped on the bandwagon by dubbing a photo of the OCBC Centre Singapore building "Royal Bank of Scotland".  The Royal Bank of Scotland Group (RBS) shut many of its operations in 2015 and put most of its Asian corporate banking business up for sale. This was to focus on the bank’s domestic markets after six straight annual losses.

ocbc

The waterfall is currently hosted at the Jewel which was created to elevate Changi Airport’s status and officially opened in 2019. Prior to the lockdowns brought about by COVID-19, it had a footfall of about 50 million visitors, approximating 300,000 visitors a day. According to reports on CNN the project cost SG$1.7 billion. The design was created by a team of architects, led by Moshe Safdie, who also designed Singapore's iconic MBS. The star attraction at Jewel is the 40-meter-tall Rain Vortex, sponsored by HSBC in the middle of Jewel and is deemed as the world's tallest indoor waterfall.

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