Brands celebrate badminton duo Aaron-Wooi Yik's victory at the Olympics

During the Olympics men's badminton doubles over the weekend, Malaysia's badminton duo Aaron Chia and Soh Wooi Yik took home a bronze medal after defeating Indonesian "Minions" Hendra Setiawan and Mohammad Ahsan 2-0 in an approximately half an hour game. Brands such as 100PLUS Malaysia, 7-Eleven Malaysia, Sunway Pyramid, and Sunway Velocity took to social media to congratulate the duo. Bata, the official shoe sponsor for the Malaysian contingent in this year's Olympic Games, also congratulated the pair.

At the same time, some Malaysian brands decided to get creative and produced their own graphics, spicing it up with a hint of their branding. 

Burger King 

https://www.facebook.com/bkmalaysia/posts/4340736275984050

Burger King also gave a shoutout to national women's diver Nur Dhabitah Sabri for placing fourth in the women's three-metre springboard diving, using a piece of french fry as the diving board. "Win or lose, we are always proud of #TeamMalaysia for their perseverance and dedication," the brand said.

https://www.facebook.com/bkmalaysia/posts/4342962135761464

McDonald's Malaysia

McDonald's Malaysia replaced the badminton racquet with its beloved fried chicken drumstick and added the caption "Pride of the nation".

https://www.facebook.com/My.McDonalds/photos/a.354401130022/10165438260610023

MR.DIY

MR D.I.Y created a GIF in the style of notepads, which featured adjectives such as "inspiring", "amazing" and "spectacular" used to describe the badminton pair.

https://www.facebook.com/mrdiy2u/videos/1547720355579062/

Pizza Hut

Pizza Hut Malaysia is always known for serving up double the enjoyment, especially with its Double Box, for example. Playing on the word "Double", Pizza Hut said: "Terima Kasih for serving us double the pride."

https://www.facebook.com/pizzahutmalaysia/posts/10159242993894654

Stadium Astro

In an attempt to show its awe, Stadium Astro created a meme with a scene from US TV series Parks and Recreation. The scene shows actor Aziz Ansari saying "It's beautiful. I've looked at this for five hours now."

https://www.facebook.com/stadiumastro/photos/a.312320682185993/4307341262683895

Starbucks

Starbucks Malaysia got punny with the "brew", congratulation Chia and Soh for the "truly brew-tiful moment to remember".

https://www.facebook.com/StarbucksMalaysia/posts/10165539011085333

US Pizza 

US Pizza also took the celebratory spirit a step further by offering promo codes.

https://www.facebook.com/USPizzaMalaysia/posts/2765646076892350

Earlier this year, Malaysian brands were quick to offer up product promotions after badminton player Lee Zii Jia won the Yonex All England Open on 21 March. Individuals whose names begin with the letter "L" or who have the word "Lee" in their names were entitled to the promotions. Separately, brands in Hong Kong also showed support and offered congratulations when Hong Kong fencer Edgar Cheung took hoome the gold at the 2020 Tokyo Olympics.

Have you seen any other brands celebrating #TeamMalaysia? Let us know at layhianl@marketing-interactive.com.