Brand narrative focused creative agency Briburayu launches in ID

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Indonesian creative collective br, a subsidiary of creative business platform FAB Indonesia, has launched Briburayu, a new creative agency that aims to craft strong brand narratives that are relevant and can connect with consumers.

The name Briburayu translates to a thousand charms and was created as a client’s solution to ever-evolving trends and algorithms that make it difficult for brands to reach their consumers, according to the agency.

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"At Briburayu, we firmly believe that cultivating an attachment between brands and their audiences is akin to running a marathon, not a sprint," said Reyhan Valiant, co-founder and business lead at Briburayu.

“We seek to uncover the essence of each brand, crafting narratives that captivate, inspire, and endure,” added Galih Dion, co-founder and creative lead at Briburayu.

The agency also uses a Peacock Method in its approach which is a way of helping brands discover its irresistible charm, explained co-founder and strategy lead at Briburayu.

“Like the mesmerising display of a peacock's plumage, we strive to create a buzzing attraction around every brand we touch, rendering them impossible to ignore and universally desired,” he added.

The agency is currently working with brands such as Grab, OLX and MamaSuka to name a few.

Briburayu’s most recent campaign with Indomilk was a collaboration with musician Ariel NOAH which featured him in a sequence of professions while holding a can of Indomilk Steril.

Titled #FaedahnyaRiil, which means the benefits are real, NOAH repeats the phrase throughout the brand film to highlight the contents of the drink in a memorable manner. The brand film also hilariously ends with him whispering the phrase as his mother calls him to do his chores.

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