Ambilhati and FAB Indonesia launch new creative agency with digital focus

Indonesian creative agency Ambilhati, a subsidiary of creative business platform FAB Indonesia, has launched Allheart, a new creative agency that aims at emphasising the human quality of brands and allowing them to thrive in the digital world by leveraging on meaningful insight.

Based in Jakarta, Allheart was co-founded and is being led by Andreas Edwitia who is the agency’s creative business director, along with co-founder and business director Faiz Fashridjal.

“Our approach is to capture all meaningful insights and humanise our clients' brands, allowing them to thrive and evolve alongside us,” added Edwitia.

“We go beyond creating large-scale campaigns, utilising ripple content to maximise [its] impact,” he continued.

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Since its launch, Allheart has secured partnerships with major brands such as mobile network operator Telkomsel Enterprise, electronics manufacturer TCL and bank OCBC NISP.

“Ambilhati, just like its name, is the art of stealing hearts,” said Sandru Emil, co-founder and creative business director of Ambilhati. "The world is constantly changing, and with this launch, marks a significant milestone in testament to our responsibility to continue to grow and evolve as well with our clients, to produce the latest and most innovative creative solutions for them.”

Prior to leading Allheart, Edwitia was the creative lead at Shopee Indonesia where he oversaw the development of ShopeePay and ShopeeFood. He has also worked for Ogilvy Jakarta, Hakuhodo Lotus, and Dentsu.

Separately, Fashridjal previously worked for GoTo (Gojek & Tokopedia) as its head of marketing and branding financial services where he helped launch the platform’s GoPayLater and GoPay and steered its brand direction. He has also worked with brands such as Eiger, eBay Inc and Lotte Korea to name a few.

“Having been in both the agency and client sides over the past decade, we both genuinely understand the reality and expectations of the new digital world,” said Fashridjal.

He further continued “We are committed to putting all our hearts into creating works that resonate with people, utilising the effectiveness of content production and optimisation for business success."

Last month, Allheart's parent company FAB Indonesia teamed up with media conglomerate MRA Media to launch Foniks, a new agency that aims to leverage ongoing trends to create compelling advertising campaigns. 

Since its launch, the new Jakarta based agency, which was co-founded and led by celebrity Iwet Ramadhan and award-winning advertiser Yogi Prada, has worked with brands such as Head and Shoulders, Uniqlo, and Bvlgari.

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