Big Tree Outdoor bridges OOH media and online with new offering

Media Prima's subsidiary, Big Tree Outdoor, has rolled out a new out-of-home (OOH) solution known as Big+, comprising a suite of offerings that bridges its OOH media with the latest online capabilities. The new solution targets business partners, advertisers and media agencies. Consumers will also be able to immediatley take action on advertisements upon viewing advertised products or services on static or digital OOH media.

Among the list of digital solutions under Big+ include Big Capture, a geofence technology which serves online banners upon entering a designated geo fence; Big Scan, an image scanning technology of OOH static or digital visuals with smart devices, leading to online activation and engagement; as well as Big Effects, a dynamic digital content where brand messages are customised with real-time influence by weather, vehicle identification, social engagement, facial recognition and live streaming.

Big Tree's CEO Shukor Ariffin (pictured) said Big+ represents what the bridging experience is all about - bridging the gap between awareness and consideration or purchase, increase engagement, and creating opporutnity for target marketing and sequential messaging.

"OOH will always remain relevant because it is cost effective and available 24/7, 365 days a yar with a high 80% brand recall," he added.

(Read also: Media Prima names Mohamad Shukor Bin Ariffin CEO for Big Tree Outdoor)