Bentley appoints regional marketing agency

Bentley has appointed Accelerate Advertising as its regional marketing and PR agency in Asia Pacific, following a pitch.

A four-year old agency, Accelerate focuses on the automotive sector, creating marketing and comms campaigns for brands.

Silvia Saliti, regional marketing and comms manager for the brand said: It was a competitive pitch but the strategy and, regional automotive expertise, versatility and passion of Accelerated Advertising staff convinced us. We need an agile partner and we believe that they are the right one for the future of our regional business in APAC.

The agency will support the client with creating integrated campaigns across channels as well as PR, media planning and management duties.

Su-Hyun Park, General Manager of Accelerate Advertising said:"Bentley is an iconic brand, renowned for its uncompromising luxurious quality, power and performance. We are thrilled and humbled by the exciting opportunity to join Bentley on its journey in Asia Pacific. Being a trusted partner of an extraordinary brand such as Bentley is truly an honor and privilege."

Accelerate is founded and owned by two independent agencies from Germany - "Kemper Kommunikation" (keko) & "mertensteinke". Keko is the global lead agency for the Dr. Ing. h.c. F. Porsche AG and mertensteinke is an online solution provider for Porsche Asia Pacific.

"We are very pleased that we were able to convince Bentley Motors with the Accelerate team and to have the chance to broaden the existing cooperation with Bentley in the UK, established by Keko London in 2013”, said Brigitte Kemper, CEO of Accelerate Advertising and Kemper Kommunikation.