Beiersdorf eyes more exposure on Shopee platform with regional campaign

Southeast Asian eCommerce platform Shopee has launched a regional campaign, with global skin care company Beiersdorf. Cementing its regional partnership, both Shopee and Beiersdorf look to engage over 200 million users across the region with "Win the Day with NIVEA and EUCERIN" three-day campaign.

The campaign aims to help consumers, specifically the younger consumer segment to kick-start a skin care regime to protect skin against problems, whilst boosting one's confidence. As part of the campaign, users will be rewarded free giveaways, discounts and skincare tips.

This comes on the back of Beiersdorf’s first anniversary with Shopee. According to the global skincare company, sales of Beiersdorf’s top brands, NIVEA and EUCERIN, across Southeast Asia increased by more than 300% year-on-year. As part of the agreement between both parties, Shopee provides Beiersdorf exclusive in-app branding to boost brand image and visibility, as well as in-app consumer games to give shoppers an entertaining online shopping experience.

Ian Ho, regional managing director, Shopee said its continued partnership with Beiersdorf is a demonstration of the company's commitment to bring consumers the quality products they seek, and to elevate user experience through exciting and meaningful features. "Such partnerships are vital to us as consumers today increasingly look towards online platforms such as Shopee to access their favourite brands and products,” he added.

Meanwhile, Cornelius Becker, managing director of Beiersdorf Southeast Asia said the company has seen a significant boost in sales and its partnership with Shopee has strengthened its overall online presence as well as reach out to new consumer segments. "With that, I am happy to announce our new campaign ‘Win the Day with NIVEA and EUCERIN’, providing customers easy access to our most-loved products,” he added.

Earlier this year, Beiersdorf reappointed OMD as its media agency of record in five markets (Thailand, Malaysia, Singapore, Indonesia and the Philippines) across Southeast Asia, while also adding Vietnam and Cambodia to its remit. The regional wins contribute to OMD’s successful retention of the Beiersdorf business in 14 global markets, with the USA, Spain, Greece, Austria, Slovenia, Croatia and Bosnia also reappointing the network for media duties.