The BBH network has launched a new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai) launched in 2008.
The agency has named Shreekant Srinivasan as general manager, Vasudha Misra as executive creative director and Ankit Singh as strategy director to lead the Delhi office. Both the BBH Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based Clients easy access to the full BBH offer.
Srinivasan brings with him 15 years of experience in advertising where he has worked with agencies like Leo Burnett, Contract, W+K and Sapient Nitro and a number of brands such as Dominos, Royal enfield, Chevrolet, Uninor, GSK, Abbott.
Misra also brings 15 years of experience, having worked at JWT and FCB and has helped build brands such as Tata Docomo, Snapdeal, Naukri.com, Jeevansathi.com, 99acres, KFC, John Players, Hero Pleasure, Bausch & Lomb, Obi mobiles, Cargill foods.
Singh’s expertise lies in consumer behavior, cultural discourse and technology. Previously at Grey and Leo Burnett, he has created new strategic direction for brands like Indian Army, Kinder Joy, Blackberry, Cinthol, Colors, Lacto Calamine, HDFC Life and Birla Sun Life.
Neil Munn, BBH global CEO, said:
"The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead.”
Subhash Kamath, CEO and managing partner, BBH India said:
"Delhi has become a very important market for our industry. Given the recent growth and success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent and experience, but above all, integrity and honesty. I'm looking forward to working closely with them to establish the Blacksheep in this market.”