BBH Group names new global creative lead

Pelle Sjoenell, the executive creative director of BBH Los Angeles,will take on the role of worldwide chief creative officer of the BBH Group. He will lead the business in partnership with CEO, Neil Munn.

Sjoenell (pictured right) joined BBH in 2007 and spent three years at BBH New York before opening the BBH LA office, where he remains executive creative director. Sjoenell launched the BBH LA office in 2010 with the ambition to explore the intersection of advertising, entertainment and technology.

In 2014, he led the relationship with SB Projects to launch The Creative Studio.  Prior to BBH, Sjoenell climbed the ranks to become CEO of KING (previously TBWA Stockholm). After opening offices in London and Finland, he set off for Minneapolis and Fallon.

Sir John Hegarty said: “BBH has always been driven by outstanding creativity. Celebrating that and ensuring it continues in a world of expanding needs and opportunities, requires us to not only hire the best creative people possible, but also to be led by the best. That's why I'm excited by the appointment of Pelle Sjoenell as our new Worldwide chief creative officer.”

Sjoenell said:  “I fell in love with advertising because of a Levi’s ad that BBH created when I was a teenager. I’m delighted and extremely honoured to be taking the creative helm of this great agency. Only white sheep can be herded. To lead black ones, you have to be one."

Alexandre Gama stepped down from the role post the end of  his earn out contractual phase, following the Publicis Groupe deal made in 2012 when he sold his company shares alongside BBH founders.

Gama will remain focused on expanding and developing the NEOGAMA business in Brazil, connected to Publicis Groupe and dedicated to his other ventures as investor and founder – BAC-Briggs Automotive Company, based in Liverpool and VIOLAB, a music company started last year in Brazil.