BBC Studios launches BBC First, enriches children's content in Taiwan

BBC Studios has signed a cooperation agreement with Taiwanese OTT service myVideo to offer its drama content.

The three-year deal will see premium British drama channel, BBC First, launch in Taiwan for the first time on 1 April. Latest seasons of globally renowned dramas Doctor Who, Silent Witness, Call The Midwife, Death In Paradise, Shakespeare & Hathaway and new series Sanditon, Traces, and The Mallorca Files will be offered to Taiwanese audience.

"We are delighted to enhance our cooperation with BBC Studios. This agreement marks the biggest volume of BBC Studios content carried by Internet TV (Over-The-Top service) in Taiwan to date. Through the launch of these two channels, we are able to offer world-class programmes to meet the diversified needs of our subscribers, and reach out to more audience groups," said Daphne Lee, vice president of new media service at Taiwan Mobile.

Prior to this launch, myVideo has broadcast the BBC pre-school children’s channel CBeebies since January across mobile, fixed-line, cable TV, and broadband. Programmes such as Hey Duggee, Go Jetters, Dinopaws, and Sarah and Duck have received praise from parents and gained many young Taiwanese fans. The latest agreement will enrich this existing children’s content offerings with titles including Thomas & Friends, Teletubbies, Andy’s Adventures and English learning programme Yakka Dee.

Speaking of the partnership, Phil Hardman, senior vice president of commercial operations and strategy, Asia at BBC Studios, said," It’s exciting to be launching premium British drama channel BBC First in Taiwan for the first time and to be able to provide young fans with a destination for all their favourite kids programmes on CBeebies. With the support of our partner myVideo, we look forward to bringing some of the best dramas and children’s programmes in the world to Taiwan audiences in the way that they want to view them."

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