Mobile and digital were already playing a critical role in our lives before the pandemic took their importance into overdrive. To better serve the needs of an increasingly digital customer, Bank of China (Hong Kong) (BOCHK)has upgraded their mobile banking experience with a new design and new features.
With feedback from customers across all age groups, BOCHK has revamped its mobile interface into its three most-used functions: Manage, Invest, and Spend. The app also offers shortcuts to instantly access frequently used services such as transfer, payment, trading, and gift redemption. With the new "Account Drawer" design, customers can feel safer while viewing their balances by simply swiping their finger up from "My Account" at the bottom of the screen.
On the features side, BOCHK has introduced BoC Pay, which connects the user's bank account or credit card with a scan-to-pay mobile payment app that can be used across Hong Kong and China. It also helps customers fulfil day-to-day financial needs including spending, transfers, payment, and cross-border remittance.
The company has also unveiled a first for Hong Kong banking: A live broadcast function. With BoC Live, the bank will offer a series of livestream broadcasts featuring experts sharing insights on stock markets and investment strategies. These livestreams are designed to educate and inspire customers to better manage their wealth and understand the market.
"BOCHK has been committed to driving the application of innovative technologies to deliver efficient and smart banking services. The pandemic has accelerated the digitalisation journey of BOCHK, and we are seeing an exponential growth in our digital transaction volume," said Dick Ho, deputy general manager, personal digital banking products department of BOCHK.
"We will continue to add and enrich features for wealth management, investment as well as insurance and cross-border services, such as adding a new cross-border section and collaborating with more strategic partners in the application of Open API to meet customer needs in various financial scenarios," added Ho.
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