Bank Central Asia appoints VP of digital marketing communication

Bank Central Asia (BCA) has named Rendy Alimudin VP, head of digital marketing communication. According to his LinkedIn, Alimudin (pictured) will manage BCA's digital performance marketing communication ecosystem, which includes paid, earned, and owned assets.

He was previously the AVP of digital marketing for close to three years, during which he created an integrated and consistent marketing and branding strategy covering TV, OOH, mobile, digital and social. He first joined the company in 2012 as assistant manager, digital content strategist (marketing communication), his LinkedIn said. MARKETING-INTERACTIVE has reached out to BCA for additional information.

He also worked at XM Gravity in 2010 for more than two years before it was consolidated under Mirum and now merged with Wunderman Thompson. During his time there, Alimudin helmed the roles of copywriter and digital content specialist, working with the art director and developing a content plan for an online digital campaign, his LinkedIn said.