Balenciaga and Vogue magazine are next to sever ties with Kanye West, who now goes by Ye, following antisemitic comments made by him, according to multiple media reports including Women's Wear Daily. CNN Business and The Independent. Balenciaga's parent firm, Kering, said the company "no longer has any relationship" with the artist. Neither does it have any future plans or projects with Ye.
Meanwhile, Vogue said that neither the magazine nor its editor-in-chief, Anna Wintour, are keen to work with Ye again after his antisemitic comments, media reports said. MARKETING-INTERACTIVE has reached out to Kering for comment.
Separately, Ye was questioned about his hateful comments when he was interviewed by British broadcaster Piers Morgan on the Piers Morgan Uncensored show. In an Instagram clip, Ye admitted that his comments were racist.
"I will say I'm sorry for the people that I have hurt with the confusion I caused. I'm sorry for the families of the people that have nothing to do with the trauma I've been through. I used my platform where you say hurt people that hurt people, I was hurt," Ye explained.
A check by MARKETING-INTERACTIVE showed that Ye's last Twitter post was on 9 October and his accounts on Twitter and Instagram have been restricted since earlier this month. Just yesterday, Variety reported that talent agency CAA has also cut ties with Ye and that a completed documentary about the artist will be canned in light of the comments.
These moves come after Gap ended its contract with Ye only two years in on a 10-year contract signed in 2020. Gap was reportedly unable to distribute Yeezy products in stores by the second half of last year. Shortly after, adidas placed its partnership with Ye in review after the artist
Sports brand adidas has put its partnership with Kanye West’s Yeezy in review shortly after Gap and Kanye West prematurely parted ways due to differences in strategy. “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review,” adidas said in a statement to media outlets. This came after Ye publicly criticised the company and CEO for not giving him enough control over the line. He even accused the brand of copying ideas
adidas puts partnership with Kanye Ye under review
Kanye Ye in feud with adidas and Gap, breaks contract with latter