Axiata Group picks Entropia Noir for digital duties

Axiata Group has appointed Entropia Noir to manage digital duties, with its scope of work including digital creatives, websites, apps, and social media, across Axiata corporate, digital businesses as well as its enterprise businesses. This followed a pitch called in late 2017.

The agency will collaborate with M&C Saatchi, which was recently reappointed as Axiata's creative agency, following a pitch called last year. A+M has reached out to Axiata for more details.

Dominic Arena, Axiata’s group chief strategy and marketing officer, said it is excited about what Entropia has to offer towards achieve the group's vision of becoming a digital champion to serve the needs of its vast consumer and business customers across the region.

"We look forward to seeing our agencies work collaboratively to bring data, platforms and creativity together in powerful ways across our stable of brands," he added.

“The future of telecom business sits at the cusp of anticipatory intelligence, pervasive platforms and next generation creative experiences. We are proud to be a part of that future with Axiata," Prashant Kumar, senior partner, Entropia Group, said.