Avyan Global welcomes Cynthia S. Dayco as CEO, accelerating shift to integrated solutions

Avyan Global has appointed Cynthia S. Dayco (pictured) as its new CEO, marking a new chapter in the agency’s evolution from a digital-first player into a fully integrated marketing partner, the company announced. She replaced Kaye Enriquez, who was the country head for over three years.

Dayco brings more than two decades of leadership experience spanning creative, media, and brand marketing. Her career includes key roles at Leo Burnett, JWT, and Lintas Indonesia, as well as regional leadership positions at GroupM in Manila and Singapore. She also served as head of digital at Mead Johnson, founding editor of adobo magazine, and head of Metrobank’s content team, where she built and led the bank’s in-house creative division.

Beyond the boardroom, Dayco is vice president of the digital marketing association of the Philippines (DMAP) and an active advocate for the association’s Digital for All programme.

Don't miss: AdSpark appoints Manny Fernando as CEO to drive next phase of growth

“Avyan has always been about growth and adaptability. My focus is to build teams that think like entrepreneurs, people who can help clients find clarity in an increasingly complex marketing and media landscape. As brands face new challenges like AI governance, hyper-personalisation, and marketing technology, we aim to cut through the noise and deliver work that’s smart, fast, and accountable,” said Dayco.

Her appointment underscores Avyan’s ambition to integrate creativity, data, and technology into a unified offering for brands seeking growth in an increasingly fragmented media landscape.

The company also expressed its gratitude to Enriquez, who guided Avyan through the pandemic years “with resilience and vision”. Under Enriquez’s leadership, Avyan became the network’s flagship office in APAC, serving local and regional clients with agility and purpose, the agency added.

Working alongside partner and regional CEO Gautam Dutt, as well as founder and chairman Vishnu Mohan, Dayco is set to steer Avyan’s next phase of growth - redefining how creative, media, and marketing technology collaborate to deliver meaningful results.

“The current marketing and digital ecosystem is going through unprecedented change. Cynthia brings a unique depth and breadth of experience across client marketing organisation and digital advertising ecosystem. Her appointment marks a pivotal moment for Avyan and places it well to take its marketing plus technology value proposition forward,” said Dutt.

“We are excited to have Cynthia join us as CEO. As a seasoned leader with a diverse experience across brands, agencies and platforms, she would give our challenger mindset the perfect momentum for accelerated growth,” added Mohan.

A partner of DEPT, Avyan Global helps brands navigate digital transformation and data-led marketing with a blend of strategy, creativity, and technology. Since 2021, it has worked with companies such as Inova Pharma, Grab, RCBC, and Chinabank.

Related articles:
Anaplan appoints Simone Pigason as country head for the Philippines
DO. Philippines names Noelle Segundo as new general manager
OMG Philippines unifies creative, social, activations, and PR under new content powerhouse