Anaplan appoints Simone Pigason as country head for the Philippines

Anaplan, the AI-driven scenario planning and analysis platform, has appointed Simone Pigason (pictured) as its new country head for the Philippines. In her role, Pigason will lead Anaplan’s local growth and support businesses in optimising performance through the company’s market-leading planning technology.

With more than two decades of experience in the enterprise software industry, Pigason has held senior roles at SAP, Delaware, and San Miguel Corporation, bringing deep expertise in digital transformation and technology-enabled strategic growth.

“I am excited to lead Anaplan in the Philippines and equip local businesses with the tools to navigate complexity and drive performance,” Pigason said. “In today’s fast-paced world, traditional and isolated planning methods are no longer effective. The businesses that will succeed are those that can connect their strategic vision with operational execution in real-time.”

Don't miss: DO. Philippines names Noelle Segundo as new general manager

She noted that integrating artificial intelligence into planning unlocks predictive insights and automates complex decision-making, transforming functions such as finance, supply chain, and human resources. This, she added, empowers leaders not only to respond to change but also to proactively shape the future.

Anaplan’s platform enables enterprises to model complex scenarios, forecast with accuracy, and make agile decisions across divisions. Its AI-driven approach is designed to connect people, data, and planning, eliminating silos and enabling real-time insights for more resilient and competitive businesses.

Magdalena Hendrata, area vice president for Asia, expressed confidence in Pigason’s leadership: “We have full confidence in Simone’s extensive knowledge of the industry and her proven leadership skills to guide our growth in the Philippines, which is a key strategic market for Anaplan. The country’s dynamic economy and rapid digitalisation present a significant opportunity for connected planning.”

Pigason’s appointment comes as Philippine enterprises face increasing economic and operational complexity. Effective scenario planning has become essential not only for corporate performance but also for national competitiveness, with connected planning helping businesses to optimise resources, align their workforce, and strengthen resilience in a fast-changing market.

Founded in 2017, Anaplan is trusted by over 2,500 global brands, including nearly half of the Fortune 50, to enhance decision-making through AI-driven, cloud-native scenario planning.

Related articles:
OMG Philippines unifies creative, social, activations, and PR under new content powerhouse
Filinvest appoints Chad Sotelo as group CMO in newly created role
Anthropic launches business plan and app to increase corporate AI adoption