Automotive retailer Inchcape SG picks media agency

Automotive distributor and retailer Inchcape Singapore has picked Arena Media as its media partner. The account was won after a pitch and the scope of work includes integrated planning and buying, analytics and digital media management. MARKETING-INTERACTIVE understands that the incumbent for the Singapore market was m/Six, and the pitch process took place approximately two months ago.

Inchcape Singapore has brands such as Toyota, Lexus, Hino and Suzuki under its distributorship.

Adley Low, marketing director, Greater China and Singapore, Inchcape said the Arena Media team was chosen as it “demonstrated an impressive understanding of the category”. “We were really pleased with the quality of Arena Media’s recommendations based on strong consumer insights. The agency adopts a future-forward stance and we look forward to working with them to bring Inchcape Singapore to the next quantum of growth,” said Low.

“We are delighted to continue Arena Media’s business momentum with this win and excited to be given the opportunity to work on well-known brands such as Toyota and Lexus. We look forward to leveraging our media expertise to drive meaningful interactions for Inchcape Singapore and prospective car buyers across all touchpoints as well as deliver a seamless results-focused, digital experience,” said Leroy Lim, general manager, Arena Media Singapore.

Lim was recently elevated to general manager of Arena Media Singapore alongside his role as regional growth and client lead. 

Separately, Fintech company Futu Singapore appointed Arena Media Singapore in January to manage media duties for its moomoo app. The appointment is effective immediately and follows a pitch. The scope of work includes integrated media marketing, analytics and digital media management.

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