Audi Revolut F1 Team signs Gillette as official partner ahead of 2026 debut

Audi Revolut F1 Team has signed Gillette as an official partner under a new multi-year agreement, adding another major consumer brand to its commercial roster ahead of its Formula 1 debut.

The partnership brings together Gillette, Braun and Venus as part of P&G’s grooming portfolio, with branding and activations set to roll out across Formula 1’s global calendar. Gillette branding will feature on the Audi Revolut F1 Team car and assets from this season, including the team’s launch in Berlin on January 20.

The deal is framed around shared values of precision engineering, performance and design, linking Formula 1’s technical demands with Gillette’s long-standing positioning in grooming innovation. Braun’s inclusion strengthens the German engineering narrative, while Venus is positioned to help the team engage female and next-generation audiences.

Beyond trackside visibility, the partnership will extend into integrated branding, bespoke products, retail activity and fan-focused experiences designed to build Audi Revolut F1 Team’s presence as it prepares to enter the championship.

Audi Revolut F1 Team chief commercial officer Stefano Battiston said Gillette’s heritage in sports marketing and global audience reach made it a natural partner as the team establishes itself in Formula 1.

Gillette CEO Gary Coombe said the partnership provides a platform to showcase the performance credentials of Gillette and Braun while aligning with Audi’s long-term ambitions in motorsport.

The announcement continues a run of high-profile commercial moves for Audi Revolut F1 Team as it builds its brand and partner ecosystem ahead of joining the Formula 1 grid.