Audemars Piguet celebrates 150 years with branded sailboat in HK

To celebrate its 150 years of legacy, Swiss Haute Horlogerie manufacturer Audemars Piguet has unveiled a branded sailboat and “The house of wonders”, an extraordinary showcase that invites public to discover the brand’s heritage, craftsmanship and innovation. 

Throughout September, the sailboat, adorned with Audemars Piguet’s logo, will glide through Victoria Harbour, offering fans a rare opportunity to explore the brand’s rich heritage.

On the other hand, "The house of wonders" pays homage to the manufacturer’s original atelier, established in 1907. It welcomes visitors home to the birthplace of Audemars Piguet, nestled in Le Brassus of the Vallee de Joux in Swiss Jura, where its story began. 

Retracing the company’s history from its founding in 1875 to the present day, the exhibition highlights the craftsmanship, heritage, and people who have shaped Audemars Piguet and the watchmaking industry for 150 years.

Located at the promenade, K11 MUSEA, the house offers a window into the rich legacy, while paying homage to passionate talents and generation who contribute and push the boundaries of what is possible.

Running from 12 September until 10 October, visitors can step into the pop-up to discover a captivating world of horological artistry, where tradition meets innovation. As part of ongoing celebrations throughout this milestone year, the manufacture reaffirms its mission to share its story and savoir-faire with the world.

Apart from the new pop-up, the brand has also unveiled the newly expanded AP HOUSE K11 MUSEA, offering panoramic views of Victoria Harbour. The new space features a dedicated tea bar, a pink boudoir-inspired alcove, and a 135-square-metre terrace draped in greenery – seamlessly integrated with the original layout to provide an exclusive retreat and bespoke watch experience for discerning clientele.

MARKETING-INTERACTIVE has reached out to Audemars Piguet for more information. 

Beyond Hong Kong, the brand also brought its pop-up exhibition to Shanghai in May as part of its ongoing 150th anniversary celebrations. Designed as a gateway to Le Brassus, "The house of wonders" takes watch enthusiasts and newcomers alike on an immersive journey into the heart of the brand’s universe.

Most recently, the brand partnered with Dreamscape Immersive to unveil "The house of wonders", a new virtual reality experience that offers a fresh and imaginative perspective on craftsmanship through an immersive visit to the Audemars Piguet manufacture.

This unique journey invites participants to step into the fascinating world of miniature mechanical creations, highlighting the remarkable complexity of their production and celebrating the many talented individuals behind their conception.

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