Assembly rolls out Stagwell Search+ across APAC

Global omnichannel media agency Assembly has rolled out Stagwell Search+ in APAC, a new system designed to help brands understand and influence how they are represented across AI-driven search environments.

This comes as search becomes more driven by AI and zero click results, meaning brands need new ways to shape how they appear in answers, not just in links. The Asia Pacific region is now a global leader in AI search adoption, with 78% of users using it every week. AI search experiences increasingly influence how users discover and consider brands, even before they visit a website.

The launch marks a fundamental shift away from treating search as a standalone channel. Instead, Search+ operates across a full ecosystem of paid, owned, earned, and shared media, where AI-generated answers determine visibility and performance. 

This shift is especially complex in APAC, where a fragmented landscape of large language models, spanning multiple languages and cultural contexts, creates inconsistent brand visibility. A brand may appear authoritative in one model while remaining invisible or misrepresented in another, introducing a new and largely unmeasured risk for marketers. 

Built by Assembly in partnership with Emberos, Stagwell Search+ is powered by the industry’s first agentic operating system for AI search. The platform continuously monitors how brands appear across models and languages and orchestrates and measures the lift from actions across content, media, and digital channels to improve visibility. Rather than automating changes directly into platforms, the system is designed to guide human decision-making with AI agents - helping teams take precise, strategic action while protecting the quality and integrity of brand experiences. 

Stagwell Search+ is currently integrated with leading global models from OpenAI, Gemini, Perplexity, Grok, and Anthropic with additional integrations across regional platforms such as DeepSeek planned for later this year.

Yi En Chye, VP of experience and activation, APAC, said: “AI is already making brand decisions without marketers in the room - and in APAC, that challenge is amplified by language and cultural complexity. Success is no longer defined by rankings or clicks, but by a brand’s ability to secure share of prompt. Stagwell Search+ gives brands the visibility and control they need to compete in this new environment."

This article is sponsored by Assembly.