AsiaPac joins Criteo’s global partnership programme

AsiaPac Group has joined global technology company Criteo’s partnership programme, enabling it to deliver effective advertising by applying advanced machine learning to data sets.

Criteo Partners is a global partnership programme that has been launched by Criteo. It is dedicated to helping channel partners better utilise its advertising platform to grow and expand their customer bases. 

Through Criteo Partners, AsiaPac Net Media and AdTech Innovation, both under the AsiaPac Group, are equipped with additional strategy and service expertise to activate Criteo’s data and solutions to grow their businesses, boost recognition, and drive additional value to their clients.

Daniel Chan, CEO of AsiaPac Group, said: “Criteo is renowned for its dynamic re-targeting and rich data. We look forward to this exciting partnership with Criteo so as to drive and convert sales at a larger scale for our Asia and global clients.”

Speaking of the partnership, Yu-Sien Low, head of commercial for Hong Kong and Taiwan at Criteo, said: “This is an exciting win-win partnership with AsiaPac. We see great value in the opportunity for agency partners such as AsiaPac to provide us with feedback and input to directly influence the evolution of our product road map.”

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